LUCY SWEENEY

DMBA

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DSX IDENTITY

Client  California College of the Arts
Project Scope  Brand Development, Identity System, Production

The MBA in design strategy program at California College of the Arts came to us to create a visual identity for their ten year anniversary. This identity system—branded as DSX—would be used across multiple formats both digital and print. The assets would also inspire the visual identity of the MBA program beyond the DSX.

Working closely with the director of the program, Andy Dong, we developed a fresh graphic language that communicated what it means to be an MBA program at an art and design school. We were inspired an installation at an art exhibition that created a three-dimensional grid. We loved the idea of translating the 3-D to the 2-D world and breaking some of the rules of the grid. 

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